The purpose of the UStiA Code of Ethics is to:
  • Define and promote standards of ethical and professional behavior among member companies.
  • Demonstrate that self-regulation is effective and produces positive results for consumers, travel agents and other distributors and industry members.
  • Promote a positive image of the Association and the travel insurance industry.
General Obligations
A UStiA member must:

  • Conduct business in good faith, according to the highest standards of honesty and fairness.
  • Abide by the letter and spirit of the “Code of Ethics”, even if particular circumstances are not specifically covered in the Code.
  • Act in accordance with provisions of the Code even if such actions may be detrimental to its own interests.
  • Maintain an internal system of supervision that is designed to achieve compliance with the provisions of this Code.

Obligations To Consumers and Distributors

A UStiA member must:

  • Provide travel insurance products and services that represent value and high quality.
  • Present its products, benefits, conditions, exclusions and prices clearly and accurately.
  • Not issue statements or advertisements which make false, misleading or exaggerated claims.
  • Pay all valid claims fairly, promptly, accurately and courteously.
  • Respect the privacy of individuals by using personal information only for the purposes authorized.
Obligations To Other Members
A UStiA member must:

  • Engage in fair, professional and ethical competition.
  • Make no misrepresentations, false or malicious statements about the products, services, staff, financial condition or business practices of other Members.
  • Ensure that its advertisements, sales materials and presentations, and public announcements are honest, factually accurate and not misleading.

Obligations To The Association

A UStiA member must:

  • Abide by the Association’s Code of Ethics and approved policies.
  • Support and participate in the Association’s activities.
  • Uphold the reputation of the Association, its Members and the travel insurance industry.
Adopted Unanimously by the UStiA Board of Directors on September 15, 2005