Emergency medical and travel assistance have long been a valuable component of comprehensive US travel insurance policies. While many US travellers associate travel insurance with financial protection for trip cancellations, the added value of a policy often becomes clear when unexpected, often expensive, emergencies occur mid-trip – whether a medical crisis, logistical disruption or security threat.
Over the years, emergency assistance services have evolved significantly, shifting from basic medical referrals and coordination to a highly specialised, technology-driven global support system. From multilingual medical guidance to artificial intelligence (AI)-enhanced crisis response, emergency travel assistance continues to expand its capabilities to meet the demands of an increasingly unpredictable travel landscape.